Junior Marketing Manager

CasinoAllianz is a trusted leader in the online gaming industry, focused on responsible gambling and player safety. Founded in Munich, we’ve been providing top-tier casino reviews, comprehensive gaming guides, and player protection resources for several years. What sets us apart is our use of cutting-edge AI technology to enhance player experiences and promote responsible gaming.

We are driven by innovation, always striving to improve our platform with new features that prioritize user satisfaction and safety. We stand out with our commitment to ethical practices and transparency, offering an environment where players can make informed decisions.

Our team of industry experts and tech innovators work closely to develop AI-powered tools that make gaming not only more fun but safer. We offer stability through proven revenue models and consistent growth, ensuring that joining our team means being part of a forward-thinking, secure company with ambitious plans.

Our next big step? Expanding our player protection features and AI capabilities to reach a global audience while setting a new standard for responsible gaming in the industry.

What are you working on?

• The name of the project(s): CasinoAllianz AI-supported player protection feature
• At what stage of the project(s)? Market readiness, continuous optimization, and further development of AI-supported features.
• Genres: Casino, Educational
• Platforms: PC, Mobile, Browser, iOS, Android

Team size and structure?

The CasinoAllianz team consists of over 50 professionals in development, data analysis, and marketing, led by experienced executives.

For which tasks (responsibilities)?

• Conduct market research to identify trends and customer preferences in the online gaming sector.

• Collaborate with the marketing team to develop effective promotional strategies for CasinoAllianz.

• Analyze player data to enhance the user experience and improve retention rates.

• Create engaging content for various platforms, including social media, blogs, and newsletters.

• Monitor and report on key performance indicators (KPIs), such as customer acquisition, retention rates, and overall user engagement.

• Support the development of new gaming products by providing insights based on market analysis.

• Ensure compliance with regulatory standards and promote responsible gambling practices.

Key KPIs

• Customer Acquisition Cost (CAC)

• Monthly Active Users (MAU)

• User Retention Rate

• Engagement Rate on content and campaigns

• Revenue growth from new and existing players

What kind of professional are we looking for?

• Minimum 3 years of experience in digital marketing or a related field, preferably within the online gaming industry.

• Proven track record in SEO, content marketing, and social media management.

• Strong analytical skills with experience using analytics tools (e.g., Google Analytics, SEMrush) to drive decision-making.

• Proficiency in creating and managing marketing campaigns, with a focus on customer engagement and retention.

• Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.

Required Skills

• Excellent written and verbal communication skills in both German and English, as you will be collaborating with international teams.

• Experience with A/B testing and data analysis to optimize marketing strategies.

• Ability to work with content management systems (CMS) and basic HTML knowledge is a plus.

• A strong understanding of responsible gambling practices and the regulatory environment of the gaming industry.

English Level

• Fluent in English (C1) is required for collaboration with our international teams and for understanding global market trends.

Plus for Candidates

• Experience in the gaming industry, especially in promotional campaigns or user acquisition strategies.

• Knowledge of cryptocurrency and its application in online gaming, which aligns with our innovative approach at CasinoAllianz.

What is important for us in a person?

• Team Player: Ability to collaborate effectively within a diverse team, fostering a positive work environment.

• Clear Communication: Strong verbal and written communication skills, with the ability to express ideas clearly and constructively, and provide and receive feedback graciously.

• Adaptability: Open to change and able to adjust strategies in response to new information or shifting priorities in the fast-paced gaming industry.

• Eagerness to Learn: A strong desire for personal and professional growth, with a commitment to staying updated on industry trends and best practices.

• Integrity and Responsibility: Upholding high ethical standards and taking ownership of one’s work and decisions, ensuring accountability in all tasks.

Why do we enjoy working here?

• Creative Freedom: We encourage innovative thinking and provide the autonomy to explore and implement your ideas, allowing you to make a significant impact on our projects.

• Influence on Product Development: Your insights and contributions will directly shape the direction of our games, giving you a voice in the creative process.

• Transparent Management: Our leadership promotes an open-door policy, ensuring clear communication and support throughout your work.

• Professional Development: We foster a culture of continuous learning, offering opportunities for training, workshops, and conferences to enhance your skills.

• Engaging Projects: Work on exciting and challenging projects that push the boundaries of gaming and technology, keeping you motivated and inspired.

• Constructive Feedback: We prioritize regular feedback sessions, providing guidance and support to help you grow in your role and achieve your career goals.

What are the conditions and bonuses?

Job Benefits

• Holidays: Enjoy 30 days of paid vacation per year, allowing you to recharge and maintain a healthy work-life balance.

• Paid Sick Days: We offer 10 paid sick days annually to ensure your well-being.

• Business Trip Prospects: Occasional business trips may arise, typically once or twice a year, primarily to industry conferences or partner meetings, often within Europe.

• Office Location: Our office is conveniently located in Munich, Germany, easily accessible by public transport.

• Office Space: The office has an open layout, promoting collaboration and communication among team members.

• Work Schedule: Standard work hours are 40 hours per week, with flexible working hours to accommodate your lifestyle.

• Remote Work: We support a hybrid work model, allowing you to work remotely up to two days a week.

• Health Insurance: Comprehensive health insurance coverage is provided, including options for gym memberships.

• Monetary Bonuses: Performance-based bonuses are awarded annually, reflecting individual and team achievements.

• Relocation Package: If relocation is necessary, we offer a relocation package to assist with moving costs. In case of termination, a relocation back home package is also available, ensuring support during the transition.