Senior Product Analyst (GameDev)

Realix is an international GameDev company located in Limassol, Cyprus. In just a few years, we have grown from a small startup into an IT company with over 70 talented professionals. We are developing MetaTrace, a unique GameFi project – a mobile game with cryptocurrency, a real-world location-based metaverse, Web3, and NFT technologies. The game represents the technology of a better future. We continuously improve our methods and practices, choosing the most eco-friendly approaches in everything we do to create an ideal environment for the creative and professional growth of each team member.

What are you working on?

• The name of the project(s): MetaTrace
• Genres: Casual, Casino, Hyper-casual
• Platforms: Mobile, iOS, Android

Team size and structure?

70+

For which tasks (responsibilities)?

1. Analysis and Optimization of Game Economy:

- Collaborating with game designers to analyze and balance the in-game economy, including tokens and NFTs.

- Monitoring and controlling the stability of the economic model, preventing crises related to token price fluctuations and in-game assets.

2. Player Lifetime Value (LTV) Analysis:

- Identifying and analyzing player lifetime value (LTV), optimizing monetization and user retention.

- Supporting financial forecasts and strategies based on LTV and player engagement data.

3. Cohort Analysis and Player Retention:

- Conducting cohort analysis to identify key factors influencing retention and conversion.

- Segmenting the audience and analyzing the most important mechanics for each player segment.

- Developing strategies to minimize player churn through predictive analysis.

4. Marketing Metrics Analysis (CAC and ROI):

- Evaluating the effectiveness of marketing campaigns by analyzing customer acquisition costs (CAC) and return on investment (ROI).

- Supporting the marketing department by providing analytical insights to optimize costs and improve the quality of acquired traffic.

5. Implementation and Support of End-to-End Analytics:

- Developing and implementing end-to-end analytics processes to track user journeys from acquisition to monetization fully.

- Implementing and supporting systems to track and account for all key in-game metrics, eliminating data gaps, and improving analytics accuracy.

6. Support for the Marketing Department:

- Assisting in the development of targeting and segmentation strategies to improve conversion from advertisements.

- Conduct analysis and provide recommendations to improve the quality of acquired traffic and increase the return on marketing efforts.

What kind of professional are we looking for?

- At least 3-5 years of experience in mobile game analytics, with a focus on F2P.

- Education: Higher education in economics, mathematics, statistics, finance, or related fields.

- Data skills: Deep understanding and experience with analytical tools (SQL, Python, etc.), as well as data visualization platforms.

- Knowledge of the gaming industry: Understanding of game economy principles, monetization mechanics, as well as the specifics of P2E and NFT.

- Financial literacy: Experience working with financial models, understanding cryptocurrencies, and blockchain technologies.

- Cohort analysis and modeling: Ability to conduct complex cohort analyses and develop predictive models.

- Communication skills: Ability to effectively interact with various teams (product, marketing, finance), providing clear and actionable analytical reports.

- Independence and proactivity: Ability to work in conditions of high uncertainty and changing requirements.

Would be a great benefit:

- Experience with blockchain projects or P2E games.

- Knowledge of A/B testing methods and statistical data analysis.

- Experience working in startups or fast-growing projects.

What are the conditions and bonuses?

• We are building a unique and promising product that offers extensive opportunities for growth and development.

• We offer fully remote work from anywhere in the world or office-based work in Limassol;

• Flexible working hours (starting at 8:00, 9:00, or 10:00 AM, Cyprus time);

• 30 calendar days of paid vacation + 2 sick days per month;

• 100% sick leave compensation;

• We prioritize ecological well-being, partially covering psychologist sessions ("Yasno" service);

• We offer the possibility of external education compensation;

• We provide great opportunities for creativity and potential growth. Every employee can propose and justify their idea/project that benefits the company. We allocate budget and resources for it;

• No bureaucracy, flexibility in approaches and decision-making;

• An engaged, enthusiastic, and close-knit team.